Innovative Road Safety Initiative at the Kuala Lumpur International Motor Show (KLIMS) in Putra World Trade Centre (PWTC) from 3rd to 12th December 2010.

Innovative Road Safety Initiative at the Kuala Lumpur International Motor Show (KLIMS) in Putra World Trade Centre (PWTC) from 3rd to 12th December 2010.

Supporting the Global Call for the Decade of Action on Road Safety

We are embarking on an innovative Road Safety Initiative at the Kuala Lumpur International Motor Show (KLIMS) in Putra World Trade Centre (PWTC) from 3rd to 12th December 2010.

In line with our support towards the global call for the Decade of Action 2011-2020, we are promoting and encouraging commitment towards road safety, targeting parents with children.
There will also be road safety activities for children to enhance their understanding of road safety.
These activities aim to provide our children with life saving tools which will keep them safe and alive on and near the roads while creating awareness among parents and public on road safety matters.

Please bring your children, family and friends to visit us at:

Booth Name: Innovate Solutions
Booth Number: 1B16
Location: Tun Razak Hall 1
Weekdays: 11am – 10pm
Weekends: 10am – 10pm

We look forward to your support at this exhibition and we certainly hope to be able to meet you and share with you our innovate ideas and solutions.

See you there!


Innovate Solutions (IS) is a pioneer in advocating road safety in the business world. As an integrated multi-disciplined communications network, Innovate Solutions provides road safety programmes, training, strategic ideas and solutions for implementing a comprehensive road safety CSR and other internal programmes that gives organizations that competitive edge to be recognized nationally and internationally.

IS has developed strong partnerships with the government, private and non-governmental road safety stakeholders in Malaysia, to promote good practice and to assist in reducing road casualties. Recognised by the Human Resource Development Council (HRDC), IS assists companies in developing and implementing training and assessment systems that support achievement of their business objectives.

For more information on Innovate Solutions please visit our website at

Below we have a sneak peek of the events and workshops we have organised and managed for our partners:

BHPetrol– a road safety awareness programme themed ‘Cerah Ceria Seperti Saya Bersama BHPetrol.’ The main objective of this project was to educate primary school students in the Sabak Bernam district that visibility plays a vital role in road safety and that it is important to be visible to all road users at all times. The glowing firefly conveys the need to always be bright and this corresponds with the BHPetrol’s bright corporate colours.

There were six road safety activities carried out during the launch that were in line with promoting visibility on the roads.

1. Stopping distance and visibility
2. 5 steps of crossing
3. Walk facing traffic
4. Physical limitation-height & size
5. Visibility – Black Box
6. Increasing visibility with reflectors

The sticking of reflective stickers to the front portion of the motorcycles represents a novel idea by BHPetrol, as compared to other organizations who previously affix all reflective materials on the back of motorcycles and vehicles.

UMW Toyota Motors Sdn Bhd – This camp was initiated by Toyota to raise road safety awareness for children. Entitled ‘Safe Routes to School,’ this camp involved children from the ‘Toyota Traffic Heroes Club’ and their parents.

The workshop was divided into outdoor and indoor activities where they learnt about safe and unsafe behaviours on the road and the importance of wearing protective gear for cyclists. Parents were also given an understanding on using safe routes to school through discussions and hands-on activities.

Global Road Safety Partnership (GRSP) Road Safety Seminar 2009 (Singapore) – ‘A Decade of Action’ was an outstanding success that attracted participants from around the world. The seminar achieved its objectives in sharing knowledge, bringing together partners to deliver feasible and effective road safety projects and making a difference by bringing together needs and resources.

The next Global Road Safety Partnership Road Safety Seminar 2010 will be on the 6th and 7th of November 2010 in Siem Reap, Cambodia.

Call us at 03-7222610 for a partnership in road safety initiatives .